Festivals and events have become a boon for brands. Yet activation and fostering meaningful advertiser/attendee engagement remains a challenge. While Nielsen reports that 76 percent of festival goers feel more favorable towards brands that sponsor a tour or concert, on-the-ground experience has shown that integration into the very fabric of the event itself is key.
Join John Kreicbergs, the marketing co-chair for Kansas City’s annual Boulevardia festival, app development general manager for Propaganda3 and one of the co-founders of the event-based technology platform AppTapp, as he highlights the hows and whats/dos and don’ts of digital brand engagement for festivals. Learn about the key components of event-based digital marketing, how principles of game design and player engagement can be applied to attendee activation, and how sponsors and events can mutually benefit.
Here are 3 key takeaways you'll be able to put to use after the presentation:
- The dos and don’ts of digital brand engagement for festivals, from social to email, apps to experiential digital activities and more.
- How principles of gamification and game design can be applied to festivals.
- How sponsor/brand involvement and activation at festivals is quickly evolving…and booming!