Author Archives for Kate Favrow

Elections Are Live!

July 11, 2016 - Posted by Comments Off on Elections Are Live!

If you're an email-receiving member of SMCKC, you should have received an email to vote for new members of the SMCKC board for the positions of President, VP, Advocacy & Technology.

These elected members will take over in August. The nominees are listed below:

President: Michael Levine - Michael's Twitter and LinkedIn

VP: Carolyn Anderson - Carolyn's Twitter and LinkedIn

Advocacy:
Brenda Hill - Brenda's Twitter and LinkedIn
Kristen Waggener - Kristen's Twitter and LinkedIn
Adrianne DeWeese - Adrianne's Twitter and LinkedIn
Lauren Vaughn - Lauren's Twitter and LinkedIn

Technology: Hal Gottfried - Hal's Twitter and LinkedIn

Voting ends Wednesday, July 20 at midnight CST.


Board Nominations are Open!

May 31, 2016 - Posted by Comments Off on Board Nominations are Open!

Each year, the SMCKC board is infused with new members of the Kansas City social media community. This summer, we'll be welcoming new officers to the roles of President, Vice-President, Advocacy Chair and Technology Chair. That's where YOU come in. Whether you are looking to increase your involvement with the Social Media Club of Kansas City or you know someone who would be great for a role, we need your help to find the best candidates out there to carry on the mission of SMCKC: If you Get It, Share It!

Below is a quick summary of the responsibilities of each open role, look for new officers coming in August!

President Responsibilities - president@smckc.com

  • Lead development of annual strategic plan and key performance indicators.
  • Report on strategic plan progress.
  • Support committee chairpersons as needed.
  • Serve as primary point of contact to the National chapter.
  • Represent SMCKC to media outlets as needed.
  • Attend SMCKC events and serve as facilitator as needed.
  • Actively participate on various social networking sites.
  • Reach out to complimentary local organizations to build awareness and relationships.
  • Lead executive board meetings.
  • Guide, counsel and coach executive board members as needed

Vice President responsibilities - vp@smckc.com

  • Fulfills the responsibilities in the President’s absence
  • Guides, counsels, and coaches the executive board members
  • Helps recruit committee leads as needed, and manages the committee framework/process
  • Coordinates the election process; including nominations, confirmations, setting up the voting format, tallying, and announcing results
  • Serves as a community representative for SMCKC

Advocacy Chair Responsibilities - advocacy@smckc.com

  • Act as liaison for Kansas City Sourcelink, ECJC and other opportunities for SMCKC members to engage with other groups or learning opportunities.
  • Reach out to Local/National communities for the following:
    • Leverage the resources of SMCKC
    • Post volunteer opportunities
    • Identify speaking, panel, workshop opportunities for membership at conferences, seminars, businesses
  • Coordinate quarterly non-profit/charity community opportunities for the organization throughout the year.
  • Plan AMPS awards event and bi-annual Ignition Event, including management of  Special Events committee.
  • Post at least one Advocacy Update blog/month.
  • Manage Advocacy committee leads and team members.

Technology Chair Responsibilities - technology@smckc.com

  • Maintain all SMCKC digital presences, including but not limited to: website, email, websites, Facebook,  Twitter & LinkedIn.
  • Assist in keeping social media networks updated.
  • Work with Events Chair to staff and provide equipment needed for events (projectors, screens, streaming, etc)
  • Serve as the subject matter expert on new technology and how it impacts social media
  • Propose new technology adaptations for SMCKC when necessary.

Nominations are closed.


Elections Are Coming!

May 1, 2016 - Posted by Comments Off on Elections Are Coming!

Each year, the SMCKC board is infused with new members of the Kansas City social media community. This summer, we'll be welcoming new officers to the roles of President, Vice-President, Advocacy Chair and Technology Chair. That's where YOU come in. Whether you are looking to increase your involvement with the Social Media Club of Kansas City or you know someone who would be great for a role, we need your help to find the best candidates out there to carry on the mission of SMCKC: If you Get It, Share It!

Below is a quick summary of the responsibilities of each open role. If you have questions about any of these positions, you can contact the current board member at their email address listed next to the position.

President Responsibilities - president@smckc.com

  • Lead development of annual strategic plan and key performance indicators.
  • Report on strategic plan progress.
  • Support committee chairpersons as needed.
  • Serve as primary point of contact to the National chapter.
  • Represent SMCKC to media outlets as needed.
  • Attend SMCKC events and serve as facilitator as needed.
  • Actively participate on various social networking sites.
  • Reach out to complimentary local organizations to build awareness and relationships.
  • Lead executive board meetings.
  • Guide, counsel and coach executive board members as needed

Vice President responsibilities - vp@smckc.com

  • Fulfills the responsibilities in the President’s absence
  • Guides, counsels, and coaches the executive board members
  • Helps recruit committee leads as needed, and manages the committee framework/process
  • Coordinates the election process; including nominations, confirmations, setting up the voting format, tallying, and announcing results
  • Serves as a community representative for SMCKC

Advocacy Chair Responsibilities - advocacy@smckc.com

  • Act as liaison for Kansas City Sourcelink, ECJC and other opportunities for SMCKC members to engage with other groups or learning opportunities.
  • Reach out to Local/National communities for the following:
    • Leverage the resources of SMCKC
    • Post volunteer opportunities
    • Identify speaking, panel, workshop opportunities for membership at conferences, seminars, businesses
  • Coordinate quarterly non-profit/charity community opportunities for the organization throughout the year.
  • Plan AMPS awards event and bi-annual Ignition Event, including management of  Special Events committee.
  • Post at least one Advocacy Update blog/month.
  • Manage Advocacy committee leads and team members.

Technology Chair Responsibilities - technology@smckc.com

  • Maintain all SMCKC digital presences, including but not limited to: website, email, websites, Facebook,  Twitter & LinkedIn.
  • Assist in keeping social media networks updated.
  • Work with Events Chair to staff and provide equipment needed for events (projectors, screens, streaming, etc)
  • Serve as the subject matter expert on new technology and how it impacts social media
  • Propose new technology adaptations for SMCKC when necessary.

If you have someone you'd like to nominate for a position, please do so here. All nominations are due June 30 at 10pm.

 


March 2016 #KCRW2016 Breakfast Recap

March 21, 2016 - Posted by Comments Off on March 2016 #KCRW2016 Breakfast Recap

Slide01When it comes to Restaurant Week in Kansas City, the general public considers it a 10-day event of eating, drinking and trying new places in Kansas City. For VisitKC and Page Communications though, it is the culmination of months of planning. They spend the week posting, tweeting and sharing the content of both the participating restaurants and the numerous restaurant patrons whose culinary curiosity helps raise money for the week’s beneficiaries. At the March SMCKC breakfast, Katie Leas of VisitKC and Travis Joyal and Lydia Young of Page Communications presented their thoughts on how they raised $322,000 through a variety of social media and public relations tactics.

Sponsor registration, marketing & PR for Restaurant Week starts in July of the preceding year. A participant tool kit helps align the various facets of sponsorship and an education meeting allows those participating to ask questions and understand what is required of them. The Restaurant Week team starts collecting graphics and logos, as well as online submission of menus. Public Relations also ramps up with TV and radio coverage and later in the year, a preview event for VIPs. The team determines the best way to spend the money generated from sponsor funds and the proceeds from the event. Digital spend includes paid search, mobile app maintenance and sponsorship of social posts, while billboards and regional advertising are also included to help spread the word and get people booking their reservations early. Not surprisingly, 39% of the content clicked on the KCRW website was for OpenTable, while 94% of all traffic to the site happened in January 2016.

In 2016, Restaurant Week had a record of 185 restaurants participating, plus 45 other sponsorships and 3 main charities. That leaves a ton of content out there for the KCRW team to aggregate and plan around, but it also brings some complications. The KCRW team must determine how to equitably distribute content among all the channels of KCRW without giving more attention to those restaurants or sponsors who happen to provide more robust content. Aggregating around Wine Wednesdays or weekly themes helps. They also align with national food themes such as Pasta Day to create excitement for the week.

Excitement is also created through promotions and giveaways. Gift cards are the currency of choice generally, and not all are promoted only through the KCRW accounts. Three separate groups conducted giveaways around KCRW, including the Film Society of Kansas City. The KCRW also strategically promotes the accounts of KCRW instead of certain posts or content to ensure they don’t run out of budget too quickly. Social media is working for KCRW, too, as 39% of survey respondents cited social media as their source of information about the week. Wednesdays at noon were the peak use of #KCRW2016, likely attributed to the release of gift card promotions and Sunday evening saw activity due to “Last Chance!” and “Free Food!” tweets as gift cards were picked on Mondays. Total impressions, engagement and followers increased significantly from the past year with total fans topping 35,000 people.

New this year, the team hosted a Twitter chat. This chat gave restaurant goers a chance to engage with one another, answer questions from the KCRW team and give input on the week. The chat included pre-scheduled questions and informative facts about KCRW to keep the audience engaged for an hour. VisitKC & Page collaborated to hold the event as multiple people were needed to answer tweets and engage with followers. The chat also included gift cards from KCRW restaurants as incentive.

As VisitKC & Page Communications look to #KCRW2017, they continue to explore ways to improve the experience for patrons and restaurants. Whether with more restaurant communication, social activation and gamification or a larger draw from the region, their opportunities for expansion challenge the team to evolve within the confines of their resources.


THANK YOU for making AMPSKC a Success!

February 19, 2016 - Posted by Comments Off on THANK YOU for making AMPSKC a Success!

2016 SMCKC AMPS Awards

On behalf of the Social Media Club of Kansas City board and the AMPSKC events committee, we want to thank you for making the 2nd Annual AMPSKC awards a success. We had a great night to showcase the amazing work being done in social media by marketing and advertising professionals throughout KC. We had double the entries from last year and attendance at the actual event continues to grow. None of it would be possible without the fantastic people who make up KC's social media community. We couldn't have done it without the truly inspiring work each of you is doing each day. Whether for agencies, brands, non-profits or in regulated industries, the Kansas City community continues to produce award-winning campaigns.

You can see write ups on all the award-winning entries here.  

Check out the #tagboard from the event to see the social buzz it generated. There are also pictures courtesy of Jeff Julian, CEO, AJi Software!

Thank you also to our generous sponsors, IBM, DEG, Next Page, VisitKC, emfluence, Page Communications and Mercedes KC for helping us throw one heck of a party.

We look forward to seeing you all again at an SMCKC event in the near future. Continue to produce smart and strategic work and we'll see you at the 3rd Annual AMPSKC awards in 2017!


Nominate KC’s Best for An AMPS Award

December 22, 2015 - Posted by Comments Off on Nominate KC’s Best for An AMPS Award

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Nominations for the AMPS awards may have closed a few weeks ago for the campaign categories, but three categories are still open for nominations. These are the individual awards given to specific SMCKC members. We're still accepting nominations for the Rookie of the Year, Trailblazer and Hat Tip awards. Nominations are due January 8, 2016. The descriptions of the categories are:

The Rookie of the Year Award highlights a newcomer or up-and-comer to the social media scene. It may be a student, a young professional or someone who has recently changed career paths to embrace social media. They should be in Kansas City or the surrounding area (including universities within 1 hour of KC).

The Trailblazer Award honors a social media practitioner who is at the forefront of social media. They influence the industry and bring positive visibility to the social media scene in Kansas City. They don't have to be a member of SMCKC, but they should be an advocate both for SM and for KC.

The "h/t" or Hat Tip Award, or Grace Award, recognized a social media manager or brand that handled a crisis with grace under pressure. Disaster response, customer service recovery, company crises... No matter the reason for the need, this award recognizes a member of the SMCKC community that handled it with class, being transparent and genuine to resolve the situation. (This can be a single person or a team of people.)

You can nominate someone for one of these awards here.

Plus, don't forget to get your tickets to the AMPS awards on Feb 18, 2016 at 28 Event Space.


3 Things You’ll Learn from sickweather

December 2, 2015 - Posted by Comments Off on 3 Things You’ll Learn from sickweather

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In a world full of social media, people are sharing information constantly. They share interesting news articles, opinions on the newest episode of a favorite TV show, their thoughts on a brand's new product or whether they are coming down with a cold. Our guest at the December SMCKC breakfast, Graham Dodge, Founder/CEO of sickweather, will share how tracking the flu through social media applies to more than just people getting sick, it translates into knowing more about how to track data on social in general. After breakfast, you'll be able to apply these lessons from sickweather to your own business or organization.

- Overview of how businesses can leverage social media surveillance - Sickweather monitors terms around people being sick like "flu" "chicken pox" "doc" and "bronchitis" to map where people are sick via their own patent-pending algorithm. Find out how their process was built and how you can transfer their ideas to your own business. Check out what this looks like on their live map.

- DIY social media surveillance tips - Not all surveillance has to be done via pricey platforms or using a custom-built algorithm. Find out what tools are out there to help you or your company get information around your brand. Plus, understand how sickweather uses alerts to keep their users in the know.

alert-manage

- Paid social media surveillance options - Surveillance on social is a big business and getting ahead of trends can mean big business for your organization. Using the information people are making public each day, how can you spot trends early, understand their velocity and translate them into changes you can make in your own business?

Join us by purchasing tickets via eventbrite here.

 


Put Your Social Smarts to Good Use!

December 1, 2015 - Posted by Comments Off on Put Your Social Smarts to Good Use!

At our Ignition event, one of our non-profits was the W.E.B. DuBois Learning Center, which provides tutoring & enrichment services for students and adults. Two representatives of the organization were at Ignition to help their team craft a social strategy for the center. After the event, they sent us this feedback from the day:

On behalf of the WEB DuBois Learning Center and all of the youth and families that we serve, please accept our most heartfelt appreciation and thanks. 

The support and guidance received from the social media club strategic planning session was invaluable.  We are a small nonprofit organization without a budget or department to do the things that will help us reach more families more effectively   Being selected  to engage with professionals like your members was such a great  opportunity.  We received so many great tips and are excited to execute our social media team's recommendations. 

Our organizational mission is to improve academic performance and to eradicate digital divides within our underserved community. We would love to extend an invitation to any of your members who are ever interested in hosting a seminar at our location that can educate and empower individuals that we serve. 

We look forward to re-engaging our social media team gurus in the near future as we learn and grow. Again we thank you for your time and in valuable contributions to strengthening our organizational marketing strategies.

If you would like to help the W.E.B. DuBois Learning Center serve their students and community by hosting a seminar at their location, please reach out to them via their facebook page. Potential seminar topics could be "Facebook 101 or Twitter 101","Personal Branding on Social Media", "Finding a Job Through Social Media", "LinkedIn Tips for Building A Network", "Building a Basic Website", "Resume Building for an Online Platform", or any other particular topics you think would be relevant.

For more information about the W.E.B. DuBois Learning Center, you can visit their website: www.duboislc.org

 

 


Join us for an All Clubs Happy Hour!

November 24, 2015 - Posted by Comments Off on Join us for an All Clubs Happy Hour!

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KANSAS CITY CLUBS HOLIDAY HAPPY HOUR

Now more than ever, let's celebrate the amazing marketing and advertising and creative community in which we live. The marketing clubs of Kansas City are gathering to say thank you to our members, our community and our sponsors. As we look toward the end of the year and the start of the holiday season, we would like to invite you to a
Kansas City Communications Clubs Happy Hour.
Whether you're in advertising, public relations, social media, marketing or something in between, we hope to see you there. 

December 10, 2015 
5:00-8:00 p.m.

STUDIO Dan Meiners
2500 West Pennway
Kansas City, MO 64108

Cost: $10
Includes hors d'oeuvres and one drink
A cash bar will also be available (no credit cards, please)

Parking is available along Jefferson and under the I-35 bridge at 25th Street

For tickets and to RSVP, visit the official event link.

#KCCHH


Blowing the Filter Off Instagram: A November Breakfast Recap

November 19, 2015 - Posted by Comments Off on Blowing the Filter Off Instagram: A November Breakfast Recap

Not all social media channels are the same. Facebook is still the giant, twitter is still the one that makes people ask “why?” and Instagram is the one everyone is trying to figure out because that’s where the younger generations are headed. At the November Social Media Club of Kansas City breakfast, Instagram was the featured platform. Three marketers from three distinct organizations shared their tips on the platform, sharing their stories of how they started in the channel and what they’ve learned along the way.

Katy Zimmerman, the Social Media Coordinator for Bread & Butter concepts was up first. Zimmerman’s job is to get bodies into her restaurant concepts. To do this via the Instagram channel, she shared the 5 things she does when thinking about what she’s going to post on Instagram on behalf of her concepts.

  1. Re-imagine Product – or, more simply, play with food. Zimmerman deconstructs recipes, shows the ingredients in different ways and arranges food to catch the eye.Slide10
  2. Utilize Surroundings – pulling the restaurant’s atmosphere into photos. Bringing the ambiance of the restaurant into the photo inspires thoughts of dining with friends, not just consuming food.
  3. Don’t be afraid to stand on chairs (or tables!)- Creating a different angle for her photos gives potential guests a perspective they might not see for themselves while dining. A shot from above the table shows all food, while a typical consumer view might only be focused on the food in front of them.
  4. Bring in human elements – People connect better with the product when they can visualize themselves in the picture.Slide20
  5. Get Your Staff Involved – Gives guests another connection point when they visit the restaurant to see a person in real life who they have seen online.

Duane Hallock, a Marketing Strategist for the Red Cross presented as both an employee of Red Cross, but also talked about his personal use of Instagram. His two pieces of advice to begin: start somewhere and surround yourself with people who are smarter than you. Hallock’s first pictures of a coffee cup and taco bell condiment packets show how far he’s come, both from a composition and concept standpoint. He shared seven tips for consideration when using Instagram:

  1. Shoot lots of pictures Slide45
  2. Focus more on the art rather than the hardware - Hallock uses a small point and shoot camera and a free editing app called Snapseed.
  3. Avoid photo clichés like the plague – if you have seen it a million times already, don’t take it. Just…
  4. Try something different – for that same photo everyone else does, is there a different angle?
  5. Never compare yourself with other photographers – look to them for ideas and inspiration.
  6. Deliberately blend personal and professional - Hallock follows the guidelines set forth by the Red Cross because he knows he is always representing their brand, even when posting on his personal channels.
  7. Have fun: If it isn’t fun, don’t do it - This speaks more largely of any social channel in general, if you don’t WANT to be on the social channel, maybe you (or your brand) shouldn’t be.

The final presenter of the morning was Marianne Gjerstad of Barkley. Gjerstad began her portion of the talk discussing the “Why?” of Instagram. In a nutshell, it’s where the millennials (especially the younger ones) are. The platform is all about discovery and inspiration and reaches people differently than other platforms. For her clients, Gjerstad considers the following:

  1. Is the post discovery not disruption?
  2. Does it feel like part of the native user experience?
  3. Is it relevant and share-worthy?
  4. Is in consistent with the rest of the images shown? Gjerstad and team only use 3 filters for a brand
  5. Is there a strong focal point? Is it not too busy?
  6. Is it really different than the other channels and not just re-purposed? Gjerstad’s advice if content must be used across channels is to start with content for Instagram and then apply it to other channels. Copy on the Instagram channel is different, as is engagement.
  7. Are we engaging with purpose? Have to pay attention to the numbers and not creep on people. Think about the brand channel from a user perspective.
  8. Does it have subtle cues to drive action?
  9. Are hashtags being employed to enhance brand discovery? Gjerstad recommends no more than 5 hashtags and suggests only ones that are purposeful or trending.
  10. Will tagging the location increase engagement? Gjerstad says test it out.
  11. Does the caption tell a story? Caption content on Instagram can be longer and tell a story differently than other channels. If used to short captions, try longer ones.

Before Gjerstad concluded her portion of the talk, she explained a bit about paid Instagram. The biggest takeaway she noted is that there is no longer a minimum ad buy necessary to sponsor a post on Instagram. Through testing, Barkley also knows Instagram ads have an impact.Slide88

To conclude the event, the panel was asked a few different questions:
When asked about garnering a bigger following, Hallock advised posting Instagram content to other channels such as facebook and twitter. He did note when he pushes content to facebook, he puts hashtags in the first comment of his Instagram post instead of in the original caption because he doesn’t employ hashtags on facebook.

When it came to videos on Instagram, but Zimmerman and Gjerstad commented that they still use more still shots on Instagram than videos, but if videos are going to be used, they have to have an enticing first one to two seconds to be engaged with and have to take risks not seen in normal videos.

A question was also asked about whether to use polished images or rough images. While Gjerstad has a team of creative behind her ready to create the stylized images, her final note was on Instagram, the most successful images were the ones taken on the fly, on a phone.

Instagram is a different channel, with its own opportunities. Its differences are why it earns a different audience looking for something different.

*This blog post originally appeared on the AWG Marketing/Advertising blog. All slides were taken from the deck shared at the Social Media Club of Kansas City's November breakfast.