Let's face it, social media is anything but typical. In fact, it's more than likely one of the only professions where anything can happen - and generally does more than a few times on a daily basis. We've put together a few scenarios in the infographic below, and would like to get your feedback. What would you do? Also, what are some of the situations you've experienced where you had to think fast to save the day?
Author Archives for Marc Vasquez
About Marc Vasquez
When not handling club communications, Marc is the Interactive Marketing Manager for UMB Financial Corporation where he puts his more than 16 years of agency and corporate public relations and social media experience to good use in leading the banks enterprise social media and email marketing efforts.
Marc is also a past president of the Public Relations Society of America, Greater Kansas City chapter.
In addition to his APR (Accreditation in Public Relations), Marc is a graduate of Northwest Missouri State University, and by night is the sidekick Robin to his superhero now 9-year-old son who believes himself to be Batman. Keep an eye out at the next event, you may just see him in his Batmobile.
Following up on SMCKC communications team member Lauren Wells' blog post, Mark Zuckerberg announced today that Facebook is launching "a test of Reactions - a more expressive Like button."
The current concept includes a series of animated reactions to choose from when you tap and hold the Like button. They include the well-known thumbs up (Like), as well as Love, Haha, Yay, Wow, Sad, and Angry.
They will start testing Reactions in Ireland and Spain, before they bring the refined experience to everyone.
See the announcement here.
What social and digital managers need to know
By Lauren Wells, @laurenwellsKC
You may have seen the headlines in mid-September about Facebook’s new “dislike” button after Mark Zuckerburg hosted an online Q&A session. His announcement caused quite the social media frenzy. Every headline said almost the exact same thing: “Facebook to add ‘Dislike’ button.”
The headlines themselves were so disruptive that after posting one of these stories on my own News Feed, a friend who works at Facebook commented on that post trying to clarify what it meant.
So here’s the truth. Don’t count on seeing any “dislike” button on your news feeds anytime soon.
Once you dig past the misleading headlines, you’ll find that Facebook is planning to release additional ways for users to show sentiment beyond a “Like.” Users have been requesting this for quite some time.
Raise your hand if you’ve felt awkward “liking” a post, not because it was necessarily good news, but because you wanted to acknowledge that you saw it and support it.
The iconic “thumbs up” just doesn’t work for every situation. It’s a very limited emotion and response.
To Zuckerberg’s point, a push button solution with additional sentiments around content is “surprisingly complicated.”
For now, it sounds like Facebook is testing options that allow you to show different feelings for situations when a “like” just doesn’t feel appropriate. For example, Facebook is seeking to provide a means to show support for a variety of situations, such as:
- Afriend’s loved one passes away
- Aa story about the Syrian refugee crisis
- A story of mixed emotions from our local Great Plains SPCA about a deplorable puppy mill situation but included the rescue of 48 dogs
"It's important to give people more options than just 'like'" to help express empathy and sympathy, Zuckerberg said. “Not every moment is a good moment."
Facebook has long used its current interactions to intelligently guess what content is relevant to you and what you might be interested in. I’m guessing this won’t change that, but rather enhance it.
Don’t expect this to be like up/down voting you might see on Reddit or YouTube. Just because you don’t “like” something or you come across a sad post, it doesn’t necessarily mean you don’t want to see it. That’s where Facebook’s new interactions will be different.
It appears Facebook is trying to focus on more ways to express civil interactions - ways to express solidarity, support, sympathy etc. It is probablyunlikely there will be a focus on allowing users to “downgrade” certain content. Facebook won’t want to discourage users from sharing content as freely as they do now.
Zuckerberg says they are close to unveiling a new button or buttons. Facebook will begin testing soon and then roll out more widely.
So what does this mean for brands and those of us that manage the online presence? It may be a little too early to tell. However, just because we don’t know how it will affect the algorithm for Pages doesn’t mean we shouldn’t start preparing.
Here are some key things to keep in mind:
- This may force you to enhance the quality of your content
- These new interaction options should improve algorithms that deliver users and consumers content that is relevant to them
- Customers will have more options to share feedback with your brand
- You will likely have more at-a-glance feedback on the content subject you post about (opposed to having to sift through a Comments string)
- In the meantime, focus on positive content you can put out - testimonials, magic moments, and success stories
We are interested to hear the perspective of fellow SMCKC members. How do you think this will affect brands? How do you think the algorithm might change? What impact do you think this might have on this political season? Please share your thoughts and comments via Twitter using #SMCKC.
About the author: Lauren Wells is the marketing and communications manager for Sporting Innovations and serves on the communications team for Social Media Club of Kansas City.