As Marketing Operations and Social Media Manager for Lyric Opera of Kansas City, Beth Wamsley has cultivated an online following through creative storytelling. Her background in music spurred a lifelong passion for arts, music, and culture, which influences her work as an arts professional in Kansas City. Through accessible social media content that demystifies opera as an art form, Lyric Opera has revitalized their online presence and reached new, younger audiences.

• Develop an authentic voice that is true to your brand while remaining relevant.

• Combat negative perceptions and de-stigmatizing your niche.

• Curate platform-specific content that’s accessible and engaging while still captivating your existing audience.

Join us at Lyric Opera of Kansas City’s Michael and Ginger Frost Production Arts Building, a 4500-square foot rehearsal and performing space. Since their inaugural performance 65 years ago, Lyric Opera has remained indispensable to the public through transformational opera experiences and broad service.

TWO BONUSES!

Attendees will be given a special discount to Lyric Opera’s upcoming production of the classic Broadway musical, The Sound of Music!

Stay after the talk for a tour of the Lyric Opera Production building, where you’ll get a behind-the-scenes look at the magic of opera!

Purchase tickets here.

Dream jobs are what everyone aspires to and Brian Hanni is living his. Brian Hanni is in the midst of his eighth season as the “Voice of the Jayhawks”, broadcasting men’s basketball, football, and baseball games for his alma mater.

• How to leverage social media to extend reach when you're starting out

• How to determine what success looks like from a broadcasting standpoint

• Lending time to charitable organizations

A 2002 graduate from the University of Kansas, Hanni held several roles at KU prior to earning his “dream job” in the summer of 2016.  For ten years, Hanni was the Sports Director at 1320 KLWN in Lawrence – the Jayhawks’ flagship station.  At KLWN, Hanni created “Rock Chalk Sports Talk” which eventually picked up state-wide network syndication.  During those ten years, Hanni also broadcast KU women’s basketball and baseball while serving as the understudy to then KU-Voice, Bob Davis, on men’s basketball broadcasts.

Away from broadcasting and writing, Hanni enjoys lending his voice and time to many local charitable organizations, including the “Rock Chalk Roundball Classic“, a pediatric cancer fundraiser he founded in 2009 that has raised over $1,000,000 in the last 14 years for local kids fighting cancer. 

Purchase tickets here.

Join Derek Byrne and Visit KC, the primary organization dedicated to tourism in the greater Kansas City area, for a discussion on the marketing approach to support KC as a travel destination during a year that has brought a significant amount of new attention to the region. 

Key Takeaways:

• Learn who is traveling to Kansas City and how they spend their time here

• Understand the data that guides a destination’s marketing efforts

• Prepare for the opportunities and challenges of digital marketing during events, large or small

As the organization’s Director of Content Strategy, Derek drives content marketing efforts that celebrate all the Heart of America has to offer, from world-famous barbecue to the reigning NFL champions. In his previous work at a public relations agency, he focused on marketing domestic and international destinations through media relations, social and influencer programs.
 
Take a closer (and data-driven) look at Kansas City’s destination marketing efforts, including insights on the activities that draw travelers to the Heart of America and the geographic reach of Visit KC’s advertising efforts. Then, see how strong partnerships and advanced planning can improve event-based marketing, from concerts and conferences to annual events like the Big 12 Basketball Championships.

Program Details:

• 7:30 - 8 AM Registration & Networking

• 8 - 8:45 AM Announcements & Speaker Presentation

• 8:45 AM Q&A

This is a ticketed event. Please reserve your ticket as soon as possible to save your seat, as tickets will go fast for this event. Members and non-members are welcome. Coffee, water, and pastries are included with your ticket.