This week, Instagram rolled out changes:
- There’s the “the simpler design puts more focus on your photos and videos without changing how you navigate the app.”
- There’s the desire to reflect the “global community of interests sharing more than 80 million photos and videos every day.”
But mostly, there’s the new logo – and the inevitable internet outrage.
Adweek calls it a travesty. The New York Times reporters deemed it “passable, if a little generic.” The Guardian described it “As if the camera was murdered, and chalk was drawn around its body. Murdered at sundown.” Users demanded that they change it back (and get rid of the algorithm too!)
You can get a behind-the-scenes look at the design process in this Medium post from Ian Spalter, the head of design.
So tell us – what do you think about Instagram’s forage into the new frontier? Is the backlash warranted?
About the author:
Tara Saylor Litzenberger is a communications manager by day, grad student by night and curious all the time. She is also a web nerd and recovering copywriter. Tara focuses on the channels that enable communication and using metrics to improve communication effectiveness. She tweets about communication and combines as @AnokheeTara.