Microsoft Buys LinkedIn: A $26.2 Billion Dollar Investment in Social Collaboration

There have been rumors swirling about big things about to happen on LinkedIn. With the recently launched Profinder feature for freelancers, an increased focus on content, and improved analytics.

Clippy on LinkedInThis week, big things happened indeed, and frankly, none of us saw that one coming. Microsoft announced that they would be buying LinkedIn for a cool $26.2 billion (yes, that’s billion-with-a-b.) Time is calling it the second-largest major tech acquisition in recent history, and almost $5 billion more than Facebook paid for WhatsApp.

Overnight, Microsoft has gone from focusing on enterprise social collaboration with things like Yammer and Office 365 and turned itself into a pretty big player in social media.

And the reason?  A few big themes are coming out in the coverage:

Buzzfeed describes it as “two unavoidable institutions of corporate life merging.” We’re all just hoping that neither of them brings back Clippy.

 

About the author:
Tara Saylor Litzenberger is a communications manager by day, grad student by night and curious all the time. She is also a web nerd and recovering copywriter. Tara focuses on the channels that enable communication and using metrics to improve communication effectiveness. She tweets about communication and combines as @AnokheeTara.

About Tara Saylor

Tara Saylor is a communications manager by day, grad student by night and curious all the time. She is also a web nerd and recovering copywriter. Tara focuses on the channels that enable communication and using metrics to improve communication effectiveness.