SMCKC April Breakfast - Apps & Taps: Amping Event-based Brand Engagement


When:
Friday, April 7, 2017 from 7:30 AM to 9:00 AM (CDT)

Where:
Grand Street
4740 Grand Ave
Kansas City, MO 64112

Hosted By:
Social Media Club of Kansas City

The Social Media Club of Kansas City (SMCKC) is a network of social media professionals who seek to explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other through emerging social media. Established in 2008, SMCKC has grown into SMC Global’s most active chapter in the US with more than 2,000 members and two to three events per month including an annual awards celebration (AMPS KC) and a semi-annual focus on strengthening local non-profits (Ignition). For more information, visit www.smckc.com.



Register for this event now at :
https://www.eventbrite.com/e/smckc-april-breakfast-apps-taps-amping-event-based-brand-engagement-tickets-32099267774?aff=rss

Event Details:

Festivals and events have become a boon for brands. Yet activation and fostering meaningful advertiser/attendee engagement remains a challenge. While Nielsen reports that 76 percent of festival goers feel more favorable towards brands that sponsor a tour or concert, on-the-ground experience has shown that integration into the very fabric of the event itself is key. 

Join John Kreicbergs, the marketing co-chair for Kansas City’s annual Boulevardia festival (2017 #AMPSKC Legacy Award/Best in Show winner), app development general manager for Propaganda3 and one of the co-founders of the event-based technology platform AppTapp, as he highlights:

The dos and don’ts of digital brand engagement for festivals, from social to email, apps to experiential digital activities and more.

How principles of gamification and game design can be applied to festivals.

How sponsor/brand involvement and activation at festivals is quickly evolving…and booming!


John Kreicbergs is an eighteen-year veteran of the Kansas City advertising, marketing and technology scene. Getting his start at Bernstein-Rein in 1999, John has also served stints at Barkley, VML, DEG and Meers working with such brands as Burger King, Visit KC, Hostess Cakes, Blue Cross Blue Shield, McDonalds, and many more. His passion for digital innovation brought him to Propaganda3 in 2013 where he currently serves as the general manager for the firm’s app development efforts. As a result of his work, Kid Rocket Studios — a kids-focused entertainment development startup — was launched in 2014 following the success of Propaganda3’s interactive comic app Kung Fu Robot. Last fall, Propaganda3 also launched a new event-based digital engagement platform called AppTapp, where John leads the marketing and consumer insight efforts as one the company’s four co-founders. In addition, John is the founder of RKO Workshop, which specializes in museum exhibit design and educational interactive experiences, and is the marketing co-chair for Kansas City’s award-winning Boulevardia festival.


Big thank you to our official breakfast sponsor, Grand Street Cafe. For over 20 years, locally owned and operated Grand Street has been a Kansas City favorite for its modern American cuisine. Located in the heart of the Country Club Plaza and in Lenexa, Grand Street is the perfect retreat for unforgettable dining.


Refunds/Cancellations: We know that issues come up and sometimes you cannot attend our events after you have registered. Please let us know if you cannot attend immediately as we are financially responsible for accurate guest, food and drink counts. No refunds can be offered if you cancel less than five (5) days prior to an event. Thank you.




SMCKC May Breakfast - Social Engineering and Phishing: How to avoid taking the bait


When:
Friday, May 5, 2017 from 7:30 AM to 9:00 AM (CDT)

Where:
Grand Street
4740 Grand Avenue
Kansas City, MO 64112

Hosted By:
Social Media Club of Kansas City

The Social Media Club of Kansas City (SMCKC) is a network of social media professionals who seek to explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other through emerging social media. Established in 2008, SMCKC has grown into SMC Global’s most active chapter in the US with more than 2,000 members and two to three events per month including an annual awards celebration (AMPS KC) and a semi-annual focus on strengthening local non-profits (Ignition). For more information, visit www.smckc.com.



Register for this event now at :
https://www.eventbrite.com/e/smckc-may-breakfast-social-engineering-and-phishing-how-to-avoid-taking-the-bait-tickets-33212428267?aff=rss

Event Details:

Social Engineering is the manipulation of people into divulging confidential information. Information posted on social media sites is a prime source for hackers to collect about the victim. By using a variety of avenues, social engineers gather information, establish trust and then exploit that trust to obtain desired information.

In addition, cybercriminals use a social engineering method called phishing because it is highly effective. Phishing is where a cybercriminal tries to get a hold of sensitive information such as usernames, passwords and financial data by requesting that the user take action by clicking on a link in an email or social media message which usually goes to a phony website. Once clicked, it can infect their computer with malicious software or steal personal information off their computer which can lead to short and long-term damage.

Join Marc Vasquez, APR, security awareness program manager and Michael Rattenne’, AVP and manager of corporate information security and privacy at UMB Financial Corporation as they present:

Defining social engineering, the art of human hacking Examples of social engineering and phishing attacks using a simple phone call, social media account or email Tips you can use and share with your team on how to avoid taking the bait personally and professionally

Marc Vasquez, APR, is the security awareness program manager for UMB Financial Corporation. He possesses nearly 20 years of agency and corporate public relations, social media and interactive experience. Marc is also the technology chair for the Social Media Club of Kansas City, a member of the Social Media Club global board and was recently elected Secretary of the International Association of Security Awareness Professionals. He holds the Accreditation in Public Relations credential which has been established as a way to recognize public relations practitioners who have mastered the knowledge, skills and abilities needed to develop and deliver strategic communications. By night is the gaming sidekick to his 9-year-old son @StuffJakobSays. You can generally find Marc via @vasquez007 or on LinkedIn.

Big thank you to our official breakfast sponsor, Grand Street Cafe. For over 20 years, locally owned and operated Grand Street has been a Kansas City favorite for its modern American cuisine. Located in the heart of the Country Club Plaza and in Lenexa, Grand Street is the perfect retreat for unforgettable dining.


Refunds/Cancellations: We know that issues come up and sometimes you cannot attend our events after you have registered. Please let us know if you cannot attend immediately as we are financially responsible for accurate guest, food and drink counts. No refunds can be offered if you cancel less than five (5) days prior to an event. Thank you.