SMCKC March Breakfast -Humanize the Science: Trust-Building in Social Media


When:
Friday, March 3, 2017 from 7:30 AM to 9:00 AM (CST)

Where:
Grand Street Event Space
4740 Grand Avenue
Kansas City, MO 64112

Hosted By:
Social Media Club of Kansas City

The Social Media Club of Kansas City (SMCKC) is a network of social media professionals who seek to explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other through emerging social media. Established in 2008, SMCKC has grown into SMC Global’s most active chapter in the US with more than 2,000 members and two to three events per month including an annual awards celebration (AMPS KC) and a semi-annual focus on strengthening local non-profits (Ignition). For more information, visit www.smckc.com.



Register for this event now at :
https://www.eventbrite.com/e/smckc-march-breakfast-humanize-the-science-trust-building-in-social-media-tickets-31256700633?aff=rss

Event Details:

The National Weather Service Kansas City office has become recognized nationwide for its unique way of interacting with its users through social media. By engaging its users using humor, creativity and a sense of understanding of their interests, the NWS in Kansas City has built a solid relationship with the community it serves, including thousands of people who would be otherwise unfamiliar with the NWS and its services. This relationship building has become critical to maximizing the reach and effectiveness of potentially life-saving information when the weather takes a turn for the worse.

At this breakfast you'll learn how the NWS: 

Breaks down complicated scientific processes to a basic level of understanding. Maximizes the effectiveness of critical information by establishing a foundation of trust among your users. Builds trust by showing the human behind your service and connecting to users on a personal level.  About our speaker

Dan Hawblitzel is a senior meteorologist at the National Weather Service in Kansas City. He is in charge of the social media program at the office which has become one of the most recognized NWS social media programs in the nation. His work to improve the communication of forecast and weather hazards is now in use at multiple NWS offices across the country.


Refunds/Cancellations: We know that issues come up and sometimes you cannot attend our events after you have registered. Please let us know if you cannot attend immediately as we are financially responsible for accurate guest, food and drink counts. No refunds can be offered if you cancel less than five (5) days prior to an event. Thank you.




SMCKC April Breakfast - Apps & Taps: Amping Event-based Brand Engagement


When:
Friday, April 7, 2017 from 7:30 AM to 9:00 AM (CDT)

Where:
Grand Street
4740 Grand Ave
Kansas City, MO 64112

Hosted By:
Social Media Club of Kansas City

The Social Media Club of Kansas City (SMCKC) is a network of social media professionals who seek to explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other through emerging social media. Established in 2008, SMCKC has grown into SMC Global’s most active chapter in the US with more than 2,000 members and two to three events per month including an annual awards celebration (AMPS KC) and a semi-annual focus on strengthening local non-profits (Ignition). For more information, visit www.smckc.com.



Register for this event now at :
https://www.eventbrite.com/e/smckc-april-breakfast-apps-taps-amping-event-based-brand-engagement-tickets-32099267774?aff=rss

Event Details:

Festivals and events have become a boon for brands. Yet activation and fostering meaningful advertiser/attendee engagement remains a challenge. While Nielsen reports that 76 percent of festival goers feel more favorable towards brands that sponsor a tour or concert, on-the-ground experience has shown that integration into the very fabric of the event itself is key. 

Join John Kreicbergs, the marketing co-chair for Kansas City’s annual Boulevardia festival (2017 #AMPSKC Legacy Award/Best in Show winner), app development general manager for Propaganda3 and one of the co-founders of the event-based technology platform AppTapp, as he highlights:

The dos and don’ts of digital brand engagement for festivals, from social to email, apps to experiential digital activities and more.

How principles of gamification and game design can be applied to festivals.

How sponsor/brand involvement and activation at festivals is quickly evolving…and booming!


John Kreicbergs is an eighteen-year veteran of the Kansas City advertising, marketing and technology scene. Getting his start at Bernstein-Rein in 1999, John has also served stints at Barkley, VML, DEG and Meers working with such brands as Burger King, Visit KC, Hostess Cakes, Blue Cross Blue Shield, McDonalds, and many more. His passion for digital innovation brought him to Propaganda3 in 2013 where he currently serves as the general manager for the firm’s app development efforts. As a result of his work, Kid Rocket Studios — a kids-focused entertainment development startup — was launched in 2014 following the success of Propaganda3’s interactive comic app Kung Fu Robot. Last fall, Propaganda3 also launched a new event-based digital engagement platform called AppTapp, where John leads the marketing and consumer insight efforts as one the company’s four co-founders. In addition, John is the founder of RKO Workshop, which specializes in museum exhibit design and educational interactive experiences, and is the marketing co-chair for Kansas City’s award-winning Boulevardia festival.