October Breakfast Recap
/We can easily say October's breakfast was one of the funniest and most entertaining breakfasts we've ever had. The Social Media Club of Kansas City hosted the Lawrence Police Department as they spoke about how they went from 0 to 64,000 followers in two years.
Their secret? Honesty, relevancy and showing the human side of law enforcement.
Lawrence PD's foray into Twitter didn't start off with a bang, but they quickly learned that being relevant and engaging with popular culture helps show that they're human. For example, when Tostitos started advertising a chip bag that could be used as a breathalyzer:
If you have to blow into a Tostitos bag to know if you're intoxicated, for the love of all that is holy, DO NOT DRIVE https://t.co/gnTcIIL7Oj
— Lawrence Police (@LawrenceKS_PD) January 26, 2017
Or, when an officer accidentally left a gas pump in the car and a resident called them out on it:
Haven't you heard of wireless charging? It's 2016. https://t.co/ujsouOsbOy
— Lawrence Police (@LawrenceKS_PD) May 19, 2016
But if they aren't selling anything or gaining customers, what is the value? It's community engagement during a time when law enforcement isn't always popular. It's name recognition as a premier law enforcement agency when recruiting is difficult.
Lawrence taught us that the value of social media isn't always measured in dollars, and that it doesn't always cost dollars to be relevant and at the top of your game on Twitter.
Check out their presentation slides below, and if you're not following them on twitter, head over to https://twitter.com/lawrenceks_pd.