Snap Map makes me feel old
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Snap Map is a new feature in SnapChat designed to connect friends by encouraging users to share their current locations on a map.
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Spectacles, Sales Talk, and Statistics
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It’s been a busy week in social media. For starters, Snapchat is launching a new wearable, a pair of connected glasses that “make memories from your perspective.” Can these glasses, called Spectacles, work where Google Glass didn’t?
Read MoreHow to kill a jigglypuff
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Last week our team lead came in and asked, “How would you like to do something I’m almost positive you’ve never, ever done before?” I’ve found that anytime someone asks me that question I’m going to answer “I’m in” 90 percent of the time. Then, he unveiled this:“You know the atrium area? We’ve got a Pokémon GO character in the center of it. People are coming through the chained area after hours and it’s setting off alarms. I need you to get rid of it.”
Read MoreNow you see it, now you don’t
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Delete may still be the default, but Snapchat made it much easier to hang on to snaps with the launch of its new Memories feature. Memories is basically an in-app photo roll, backed up on Snapchat’s servers. Users can later access things saved in their memories and remix them into new snaps and stories.
Read MoreHate the rainbow
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This week, Instagram rolled out changes, and they're not meeting with a very good response.
Read MoreLittle Big Video
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Last week, we hosted Sarah Redohl, chief creative strategist at Storylab, at our April Pro Luncheon. Sarah shared her knowledge for creating awesome videos from a mobile phone and why more content needs to move to video format. 74 percent of all internet traffic in 2017 is projected to come from video. Video has the highest conversion rate of any content type!
Read MoreMake Videos like a Big Brand – on a Small Brand Budget
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Although there are tons of tools available to make it easier to produce quality content, from free design tools like Canva to blog idea generators like the one on HubSpot, some types of content still seem unattainable and confusing.
Read MoreBlowing the Filter Off Instagram: A November Breakfast Recap
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Three marketers from three distinct organizations shared their tips on Instagram, sharing their stories of how they started in the channel and what they’ve learned along the way.
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